Brand Marketing Manager

BRAND MARKETING MANAGER
MILTON KEYNES - OFFICE BASED
£50,000-£60,000

THE OPPORTUNITY:

Want to shape the story behind an established brand and turn its audience into stronger customer demand?

Get Recruited is partnering with a growing international business looking for a Brand Marketing Manager to bring fresh ideas to its storytelling, content and campaigns. Working with content creators and videographers, you'll help give the brand a clearer voice and develop activity that supports its next stage of growth.

This would suit a Brand Manager or Brand and Marketing Manager who enjoys developing creative ideas, getting campaigns delivered and understanding what makes an audience respond.

THE BRAND MARKETING MANAGER ROLE:

• Develop brand positioning and messaging that explain the business's value clearly and consistently across customer communications.

• Turn products, design expertise and customer experiences into compelling stories that build interest and encourage enquiries.

• Bring the audience understanding of a Brand Manager and the campaign planning skills of a Brand and Marketing Manager to developing a focused content calendar.

• Brief content creators and videographers on campaign objectives, audiences and key messages, giving them clear direction and room to contribute.

• Refresh the Instagram approach, testing content themes and formats to improve audience growth, engagement and customer interest.

• Coordinate brand campaigns across social media and customer touchpoints, keeping messaging consistent from first impression through to enquiry.

• Assess potential partnerships and ambassador opportunities for audience relevance, brand fit and their ability to generate direct customer interest.

• Apply your experience as a Brand Manager or Brand and Marketing Manager to reviewing content performance and using the findings to improve future campaigns.

• Work with sales and wider marketing colleagues to understand customer questions, strengthen campaign briefs and connect brand activity with leads and conversions.

THE PERSON:

• Experience as a Brand Marketing Manager, Brand Manager or Brand and Marketing Manager, with responsibility for brand campaigns and content direction.

• Able to turn customer insight and product information into clear positioning, engaging stories and useful creative briefs.

• Evidence of improving social media engagement or audience growth through a considered content strategy.

• Confident collaborating with content creators and videographers, organising delivery and providing constructive feedback.

• Comfortable using campaign results to explain what worked, what needs to change and where to focus next.

• A Brand Manager or Brand and Marketing Manager who brings practical solutions, welcomes new ideas and enjoys working closely with colleagues in the office.

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